My original idea was to find the most random adverts and compile them together to show just how ridiculous many ads have become, however this didn't really have much of a thought process or meaning to it. I then thought about getting together clips of a good school report and editing in clips of students drinking, doing drugs and generally contradicting what would be being said. However this proved difficult to find adverts for and after some research decided to take a different approach. 

For my final idea I gathered lots of adverts for reality TV shows such as Keeping Up With The Kardashians and Next Top Model and mixed them in with extremely cheesy infomercials. The concept was to imply how fabricated and fake reality TV has become, comparing them to the obviously contrived, badly acted and overly ridiculous ads. I understand that this wasn't exactly clear in the end of editing, however I think maybe my generation may find it easier to get as many of us have grown up watching similar things. The beginning may have been confusing for some as I didn't put the static in as my thought process at the time was to kind of do a quick scan through the infomercials before beginning the main focus of the reality TV shows. However after viewing the final thing it now seems like I was a little rushed which is not the impression I intended to give off. Editing is very important and I think maybe I could have thought of a more clearer way to get my message across, however I do find it funny to watch which I guess was one of my personal aims for the exercise.