Firstly I had to come up with a tagline, that would promote the project and gain interest from the public when viewed on the home page of Indiegogo. I quickly summarised the project into a question to get the audience's attention and make them wonder more about it : "What is a day in the life on an animated character like? We want to find out and we hope you do too!"

For the main section of the page, after observing what other successful films that were similar to our own, had pitched, I came up with a running order as follows :

1) An interesting and quirky introduction, that is relevant to the film and talks directly to the audience. 

I wanted to set the scene with this section, giving a bit of a back story and showing our main aim for the film - to give characters a voice! It was written in a way that hopefully speaks more directly to the audience, to try and immerse them within the our film's world.

2) The Synopsis 

This was next on the list obviously to give a brief outline of what will actually happen in the film to the audience. 

3) Meet the Characters 

After so much work on characterisation I wanted to give the characters a proper introduction to the audience, by describing a short paragraph for each. This hints at events that happen within the film and acts as a bit of a teaser, as well as allowing the audience to get a sense of the personalities of the characters. Concept art for both CGI and Stopmotion is included in this section. 

4) Meet the Humans

I thought "Meet the Humans" would be a funny title after the previous one, playing on our reflexiveness within the project. I read on the Indiegogo website advice section about how it is good to introduce your crew, even in a personal manner, as people can often donate to people rather than projects. I thought personal statements would be a good idea for the audience to get to know us better and our relation to the film, so I wrote one for me and also for Katherine based from her learning agreement when she couldn't, and made Tom complete one as well. I hope the audience can see our passion for the project in these and it helps with the decision of whether to donate or not.

5) What we've already done...

Letting the audience know how far we have come so far and where we are at with the project. 

6) What we still need to do...

A time chart showing where we are and everything ahead of us. A short description about this as well.

7) Budget

This will show where the money will go to in bettering our project. A pie chart is also here to give a quick indication.

8) Perks 

9) Other ways to help...