We wanted to make our production pack reflect the style of the film, making use of colours and shapes, and in the process decided that it would be nice to have a logo / title that we can use on publicity websites, in the production book etc. 

As an initial draft, Tom presented me with a design that made use of the characters' heads in creating a shape around the title text. However I felt this was to clunky and didn't fully represent what the film was about - I felt something more simpler / clearer with an obvious play on the forms of animation would work better. 

Initial Draft

As a result Tom and I looked into how related items have been incorporated in titles in the past, and I created a mood board showing a variation of uses and effects to inspire us. 

With more research into what can be done with text, we revised the logo to incorporate our two main characters in what we feel is a more clever manner than before. Our stop motion character, Clay, can be seen incorporated into the "O" of "Through," while our CGI character's face (Chip) can be seen within the "D" of "Medium." We also included the use of an animator's hand for stop motion and a cursor for CGI, to put in more of a reflection of the film, hinting towards their individual mediums. The colours are also representative of the characters themselves, we associate Clay with various red items of clothing and accessories and Chip with blue, as can be seen within the concept art. These colours have been placed on the text in accordance with where the character is situated. The fact they are distinctly separated between the two words also reflects how the two characters are cut between (in the edit) within the film - they appear to be from separate universes of animation, yet still are linked. 

Final Logo Design