Reframing the Interface : Animation // Fundraising - Indiegogo Trailer (Idea and Animating)

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Idea

I thought since our film is animation based it would be nice to do our trailer in a similar fashion and use animation. So far we have used quite a lot of graphics, such as of the characters, throughout much of our presentation materials (production pack, presentation etc.) and thought we could make use of them in the trailer. I thought about how we are bringing the animated characters of Chip and Clay into our world in Through the Medium, and how maybe we could reverse that to turn ourselves into animated characters and be a part of their own world, such is the reflexive nature of what we're trying to do.

Trailer Inclusions :
  • Motion graphic style animation 
  • Say my name, role and name of film
  • What the film is about
  • Talk about how the concept was developed
  • Introduce the characters - Clay and Chip 
  • How much money we will need
  • What it is going towards 
  • Thank you 
Based off of these bullet points I came up with a few paragraphs to include in the trailer and then we recorded me saying them to be put in the trailer. 

Animation and Lip Sync 

The trailer was animated in After Effects as seen below :





I'm very please with the result of the trailer, seeing as it was done in a very short time period - mainly working in the evenings for about a week. I think the style works well for what we're aiming to do and how the characters interact with it as well. It's amazing sometimes to see what can be done when you really knuckle down to something - hopefully all our efforts and passion for the project are being injected into everything we do, such as the trailer. 



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