Originally we talked about creating a campaign film in which there was a world with no art and the consequences that would bring. In the opinion of some, there is a big emphasis on art vs science and how the art world tends to get neglected in terms of funding etc while creative jobs can get overlooked and dismissed easily rather than considering it as a serious career option. We thought it would be interesting to take art out of the equation to show how both are just as important in society. Companies require artists for advertisement, branding and designing, along with many more things, so could they function without art? Would they learn to appreciate it if they didn't have access to it? The Irish playwright George Bernard Shaw said that "Without art, the crudeness of reality would make the world unbearable." Following this we thought we'd design the set with a lack of colour and depth, with empty, dusty spaces where art works used to be on the walls etc. Basically saying that without the many mediums of art, the world would be a very dull and uninteresting place. 

The group had a meeting in the library and after a lot of discussion the idea developed into more of a consumerism campaign, but following the same kind of design as the 'world with no art' concept. The idea is to show the reliance on new technology and how customers buy products just because they are new/ trendy/ cool rather than because they actually need the item. We want the set to still remain mostly blank and dull, creating more of a dystopian world in which people only seem to care about gaining new products and nothing else to show that this could be the way humanity is going if they continue purchasing how they do. Roughly the story we decided on is as follows:

The first ending seems a lot more serious and what we are going for as it creates more of an impact to the viewer about the reality of the situation. The second ending creates a more humorous approach, but we thought that this might cause the campaign to lose the message that it's trying to convey.